Top 6 Bulk SMS Services in 2025 [Comparison & Reviews]

Either as individuals or business owners, there might be times when you need to communicate with multiple people within a short period. It might be to advertise deals & products, send appointment reminders, or drive sales through promotions. Doing this one-by-one is not practical, as it will consume a lot of time, resulting in either delay or stress. The best alternative is a bulk SMS service.

In 2025, bulk SMS has proven to be a high-ROI channel with 98% open rates and near-instant engagement. It is ideal for time-sensitive communications like promotions, alerts, and OTPs.

In this article, we will explore the six top bulk SMS services in 2025, compare their key features, prices, delivery rate, and reviews from customers.

How to Choose the Right Bulk SMS Service

Consider the following factors when you want to choose a bulk SMS service provider:

• Delivery Rates: Bulk SMS services that can send real-time delivery updates and have a high success rate (98% and above), are the ideal option for mass texting.
• Global Coverage: If your goal is to communicate with people across various parts of the world, then you need a bulk SMS service with extensive global reach.
• Features and Functionality: Choose a provider that has key features like API integration, message scheduling, scalability, etc.
• Pricing and Cost Transparency: It is better to choose a provider with slightly high but transparent pricing, than one with low cost, hidden fees, and unreliable delivery.
• Reputation and Reviews: Check for positive client testimonials and reviews from popular platforms.

Comparison of Top Bulk SMS Services in 2025

The table below shows the key features, starting price, delivery success rate, and what the 6 top bulk SMS services in 2025 are best used for.

Bulk SMS Service	Key Features	Starting Price	Delivery Success Rate	Best For
Anonsms	Global coverage, Ad-free platform, MMS/RCS support, Message scheduling & automation	$1.99 (pay-per-message)	100%	Organizations, businesses, or individuals running both high & low volume campaigns
Twilio	Global delivery to 180+ countries, API integrations, MMS/RCS support, Automation workflows, Analytics	$0.0079 (plus $0.003 carrier fee)	99%+	Enterprises needing API-driven programmable SMS
EZ Texting	AI text generation, Omnichannel inbox, Auto-replies, Instagram integration, Reviews/payments via SMS	$25/month for 500 messages	98-99%	Local businesses building customer relationships
SimpleTexting	Automation, Segmentation, MMS support, QR code opt-ins, Zapier integrations	$39/month for 500 credits	98%	Marketing-focused Small to Medium-Sized Businesses (SMBs)
Textedly	AI messaging, Test-to-pay, Auto-replies, Segmentation, Analytics	$26/month for 500 messages	98%	Service-based businesses
ClickSend	Bulk uploads via CSV/Excel, Real-time tracking, Sender ID customization, Email/SMS/voice integration, 4,800 msgs/min	$0.0261 (pay-as-you-go bundle)	98%	SMBs running high volume campaigns

Detailed Reviews of Bulk SMS Providers

We’ve compiled detailed reviews of the top 6 bulk SMS providers, focusing on their key features, prices, and users’ feedback.

1. Anonsms

Top of the list of bulk SMS services is Anonsms. It is a specialized online platform that allows you to send bulk SMS through its Anonsms-Bulk service. It caters to users who need discreet communications for sensitive notifications, surveys, event updates, or business promotions without revealing their identity.

Anonsms supports global sending of bulk SMS to 190+ countries (in different languages), two-way messaging, scheduling & personalization, and doesn’t require API integration. The platform uses a pay-per-message model with no subscriptions or contracts. This is what makes it ideal for sporadic bulk use.

Anonsms also supports receiving replies from recipients of your message. This is good for tracking the effectiveness of your marketing or service promotions.

Review: Anonsms has a streamlined process and requires no sign-up for easy sending of SMS and receiving replies. Really a game changer.

2. Twilio

Twilio is a developer-friendly, top bulk SMS service provider that offers programmable APIs for custom bulk SMS integrations. With Twilio, you can build amazing experiences with contextual data, the right communication channels, and AI to scale personalization & increase efficiency. It is best for tech-savvy teams in e-commerce, fintech, etc.

Key features of Twilio include a multichannel API built to scale across SMS, MMS, WhatsApp, programmable voice/SMS, and 800+ carrier connections. SMS pricing is based on the destination and type of message you’re sending, as well as the carrier to which the SMS is being sent. It starts at $0.0083/SMS for the U.S. $0.0524/SMS for U.K, and $0.0515/SMS for Australia, on a pay-as-you-go basis.

Review: Twilio is perfect for developers as it integrates seamlessly with their apps.

3. EZ Texting

EZ Texting is an SMS marketing software, designed to deliver effortless mass texting and MMS messaging. It is geared toward scalability, with robust tools for enterprises needing high-volume sends and integrations.

Its key features include bulk/MMS sending, short codes, AI templates, and workflow automation. The price of sending bulk SMS on EZ Texting starts at $20/month for 500 contacts (which is billed annually) and can be scaled up to $3,000/month for 50,000+ contacts (for enterprises in need of large-volume mass texting).

Review: EZ Texting is referred to as a game-changer for retail promos with an open rate of about 98%.

4. SimpleTexting

SimpleTexting is a user-friendly platform that helps you to send bulk SMS, have two-way conversations, and automate your messages. It is praised for its intuitive dashboard and integrations with tools like Zapier and CRMs.

Key features of SimpleTexting include bulk texting (up to millions), MMS support, scheduling auto-responders, detailed analytics, and AI message drafting. Its pricing starts at $29/month for 500 credits (1 credit = 1 SMS segment), and you can scale up to $5,000/month for high-volume plans. Credits roll over, and the pay-as-you-go option is at $0.047/SMS.

Review: SimpleTexting is rated to be reliable and affordable, but would be better if it had more template variety.

5. Textedly

Textedly focuses on simplicity for small and medium-sized businesses, with strong emphasis on compliance and quick campaign launches. It is a popular mass SMS sender for promotions and reminders.

Some of its key features are bulk/MMS sending, text-to-pay, QR codes, auto-replies, contact import, and real-time reporting. The cost of sending bulk SMS using Textedly starts at $24/month for 1,000 messages but can be increased to $10,000 a month (for enterprises with very high-volume bulk SMS needs). 

Review: Textedly has great value, but the mobile app could be smoother for bulk uploads.

6. ClickSend

ClickSend is a cloud-based communication platform that specializes in bulk SMS, MMS, voice, email, and other messaging services. It emphasizes multi-channel communication with a focus on API integrations, high uptime, and global reach. ClickSend is suitable for businesses of all sizes, from small businesses to bigger enterprises for marketing, alerts, and transactional messaging.

Its key features include campaign tracking, scheduling, personalization, two-way messaging, real-time analytics, sender ID customization, automation workflows, and direct carrier route. Pricing starts at $0.0261/message on a pay-as-you-go basis. Discounts are available for high-volume bulk messages.

Review: ClickSend is user-friendly, straightforward authentication, and is ideal for mass contacting. 

Conclusion

Bulk SMS services help you to reach out to people faster, boost your business engagement, and enhance communication with multiple people within a short window.

While the six top bulk SMS services are great, Anonsms-Bulk stands out for sporadic and scheduled mass texting. It is ideal for individuals, businesses, and organizations with low or high-volume bulk SMS needs.