Полное руководство по массовому SMS-маркетингу в 2025 году

As silent as it may seem, the world has evolved from email marketing to SMS marketing. Nowadays, emails have an open rate of 39% whereas SMS have an exceeding open rate of 98%. However, you cannot begin to send SMS to each customer, especially if you have a lot of them. The way out is to send the SMS in bulk.

Join us as we explore how to do bulk SMS marketing in a way that will increase your customers’ engagement and brand success.

Key Tips When Doing Bulk SMS Marketing

Before starting your bulk SMS campaign, here are 3 essential tips to note:

• Use a Complete SMS Platform: Choose a bulk SMS platform that offers complete service. Check if it can send messages to over 100 people at once. Use an SMS platform that supports tracking messages and receiving replies.
• Keep the Message Short: People’s attention span has reduced in recent years. There are others competing for their attention as you are. Therefore, make your message brief, so your customers can take action rather than ignoring it because it’s too lengthy. A standard SMS is a maximum of 160 characters.

• Choose Your Words Right: Everyone has a busy life so use words that convey your information in a simple form and will propel them to do what you want. At first read, they should understand what the message is about.

Full Guide on How to Do Bulk SMS Marketing

An SMS campaign can be a very powerful marketing channel when used properly. Below is a step-by-step process of how to do bulk SMS marketing:

1. Set Clear Objectives

Start by considering your brand values and the reason why you’re sending the message. Firstly, ensure you don’t go against your brand values. The message shouldn’t contain words that counter what your brand stands for.

Secondly, have a clear idea of what the message is for. Are you trying to promote your products (flash sales, exclusive discounts, etc.)? Is it a transactional message (order confirmations, shipping updates, etc.)? Or do you want to send an informational text (event reminders, restock alerts, etc.)?

2. Choose Your SMS Platform

If you conduct a quick search on Google, you will find many SMS platforms, but many of them may not offer the services you need. Thus, choose an SMS platform that best suits you. Some important features to look out for are global reach, bulk SMS sending, SMS scheduling, message tracking, receiving replies, and compliance with privacy regulations. Among all the SMS platforms out there, we greatly recommend Anonsms bulk — it offers all these features and even more.

3. Make a List of Interested Customers

This will be a list of people who want to hear about your products, special offers, regular updates, daily tips, etc. There are several ways to get these people. Amongst them is having representatives at various supermarkets to promote your products and tell customers that they can get first-hand information when they join the list. Another way is to inform customers via your product label or website.

‼️ПРИМЕЧАНИЕ: Don’t include customers who didn’t give consent to your request. Adding them is not only against the SMS compliance rules—Telephone Customer Protection Act (TCPA), it may also cause negative comments against your brand.

4. Segment the List

Mass text message marketing doesn’t always mean that all customers will receive the same message. You can separate them into different groups and send personalized messages to them. It could be based on their gender, demography, interests, etc.

Doing this ensures that your messages are relevant and targeted to the right audience, which can increase the success rate.

5. Create Your Message

Take time to type your message. In fact, you can have several drafts before deciding on which one to choose. Remember, your message must be short and precise. You have a maximum of 160 characters to pass the information.

Your message must contain some important elements, such as the customer’s name, your brand name, the product name & model, and the validity period.

6. Have Clear CTAs

Your messages must have clear CTAs. Depending on the type of SMS, whether promotional, transactional, or informational, clearly instruct customers on their next course of action. Examples are: “shop now,” “check out the offers,” “book your slot,” “Subscribe Now,” and “Don’t miss out.”

7. Choose the Right Time

An important factor of bulk SMS advertising is “timing.” You have to take into cognizance the time zone you’re targeting and send your messages when the recipients will be active to read. It’s advisable that you send messages during working hours. In fact, the TCPA mandates marketing calls and text messages be sent only between the hours of 8:00 AM and 9:00 PM, based on the recipient’s local time. The regulation is designed to protect consumers from unwanted disturbances during inappropriate hours.

In situations where you reside in a different region, you can type and schedule the message to send later. The benefits of scheduling SMS is that you don’t have to manually send it anymore. When it’s the set time, the messages will automatically be sent.

8. Give an Opt-out Option

Your message should contain an opt-out option. Give customers the liberty to remove themselves from your list whenever they please. By simply saying, send “STOP” or “UNSUBSCRIBE” to opt-out, they can stop receiving your messages.

9. Monitor Your Message Frequency

How often is your bulk SMS campaign? On average, 2-4 messages are sufficient per month for general marketing. However, the number of times can be adjusted based on your specific campaign goals and the types of audience. For example, if you’re sending a promotional offer that allows customers to get discounted prices for a week, you can send an SMS for the 7 consecutive days to remind them of the offer and the number of days remaining.

10. Track Conversions

Be alert to track how many people took the required action or visited your website after sending the message. This will let you know how your text message advertising is performing—if it’s generating leads, revenues, or has a low conversion rate. With this, you can plan the next action to take.

Sample of a Good Message for Bulk SMS Marketing

“Dear Tara😎, you can get half price clothing for a week at Denim Wears👗. Offer closes next week Thursday. Use code 50%OFF at checkout. To Opt-out, send STOP.”

This message is short but contains all the information necessary. It contains:

• 158 characters
• The name of the customer
• Discounted pricing
• The name of your brand
• Specific timeliness of the offer and the day it will end
• Special code to enjoy a discount
• Clear opt-out

For more samples, here’s a bunch of templates for bulk SMS marketing you can use. There are messages for different business types, such as retailers, leisure companies, the financial sector, the fast food business, and so on.

Benefits of Bulk SMS Marketing

The benefits of bulk SMS marketing are numerous. Whether you are seeking to get more customer engagement or reduce marketing costs, you will find plenty reasons to choose this option:

• No Need to Download any App: SMS is a universal messaging platform. Your customers don’t have to download or install any app. The message will be sent directly to the SMS. So, you don’t need to worry about the type of messaging app they are using.
• Less Competition: Many business owners are yet to dive into SMS marketing. They are still using emails even though they are no longer effective. Thus, exploring mass text message marketing now will give you more advantage and lesser competition.
• High Conversion Rate: Studies show that SMS messages have an average response rate of 45% compared to email that has 6%. Mobile phone users respond to CTAs in text messages more than emails because it’s shorter and doesn’t have many links or images.
• Quick and Simple to Send: How to do bulk SMS marketing takes little time. It’s simple to write and format the messages to the segment of customers you choose.
• Massive Reach: There are over 7.2 billion smartphone users in the world, and the number is projected to increase in the coming years. This creates a chance to get more leads and loyal customers.

Заключение

As a business owner, knowing how to do bulk SMS marketing is an essential skill you must have. We’ve outlined the proper steps to take to ensure your capture customers’ attention and build loyalty.

Anonsms empowers you with everything you need to send bulk SMS. Try Anonsms today to start scaling up your customer engagement with mass SMS text marketing.